| Title | Travel As You Are |
| Agency | Laundry Service |
| Campaign | Travel As You Are |
| Advertiser | Orbitz, LLC |
| Brand | Orbitz |
| Posted | July 2023 |
| Business Sector | Travel Agencies, Tour Operators |
| Story | Orbitz is in a highly competitive category. Growing the business required more than just smart messaging; it took meaningful positioning. We worked with Orbitz to refocus the brand on an important, underserved community: LGBTQIA+ travelers. Orbitz relaunched the brand with a message encouraging the LGBTQIA+ community to travel as their authentic selves, on their own terms, not the ones society created for them. The campaign launched with a brand film featuring real couples, all LGBTQIA+ cast and featured a newly recorded version of “You Don’t Own Me” (popularized by Lesley Gore in 1963) performed by acclaimed R&B singer/songwriter Serpentwithfeet. The campaign included RTB :15s videos, social content and a TikTok activation. |
| Media Type | Television |
| Length |