| Title | Speedy Limit Songs (board) |
| Agency | VCCP Madrid |
| Campaign | Speedy Limit Songs |
| Advertiser | Rock Fm |
| Brand | Rock Fm |
| Date of First Broadcast/Publication | 2023 / 1 |
| Product | Radio |
| Business Sector | TV/Radio Programs & Stations |
| Story | 43% of drivers exceed the speed limits in Spain causing more than 410 deaths in traffic accidents every year. Rock FM has more than two million daily listeners and we wanted to take advantage of the high penetration of the radio among drivers to raise awareness and reduce speeding on their journeys. We created a special playlist to listen to in the car. This uses a geolocation API that, after accepting its use, identifies the location of our smartphone and calculates the speed of the vehicle. Using a time synchronization method such as SNTP, we get the music playback speed to be linked to the speed of the car. In such a way that, when the set limits are exceeded, the bits of the song we are listening to are progressively accelerated. More speed of the car, more speed of the song. |
| Media Type | Case Study |
| Length | |
| Executive Creative Director | Beto Nahmad |
| Creative Director | Señor Z |
| Art Director | Carlos Camacho |
| Chief Executive Officer (CEO) | Javier Suso |
| Producer | Matias Dumont |
| Director of Photography (DOP) | Leon Velazquez |
| Producer | Ariadna Barriendos |
| CEO | JAVIER SUSO |
| DIRECTOR CREATIVO EJECUTIVO | BETO NAHMAD |
| DIRECTOR CREATIVO | JUAN CENÓZ |
| DIRECTOR DE ARTE | CARLOS CAMACHO |
| DIRECTOR DE PLANIFICACIÓN | ÁLVARO OJEDA |
| HEAD OF SOCIAL | AISHA SOW SERRANO |
| HEAD OF DIGITAL | LUIS ALBERTO LÓPEZ |
| PRODUCTORA | ANTIESTÁTICO |
| PRODUCTOR GENERAL | MATIAS DUMONT |
| REALIZADOR | SANTI GARCÍA |
| DOP | LEÓN VELÁZQUEZ |
| FOQUISTA | JESSICA MERINO |
| SONIDISTA | ISABELLA BELLO |
| EDICIÓN SONIDO | DANIEL RINCÓN |
| PRODUCCIÓN | ARIADNA BARRIENDOS |
| COLOR | LEÓN VELÁZQUEZ |
| TECNÓLOGO | CESAR MANZANO |
| PRODUCTOR EJECUTIVO | PEDRO ALFONSO |
| DESARROLLO TECNOLÓGICO | VERSUS BYTE |