| Title | Sets You Free |
| Agency | Juniper Park\TBWA |
| Campaign | Sets You Free |
| Advertiser | Renault-Nissan-Mitsubishi Alliance |
| Brand | Nissan |
| Date of First Broadcast/Publication | 2024 / 2 |
| Business Sector | Cars |
| Story | Revving their engines at the starting line of 2024, Nissan Canada is kicking the year off by encouraging drivers to have fun on every journey in their new campaign, ‘Sets You Free’. The campaign features a familiar face on the Canadian television scene. Karine Vanasse, a long-time Nissan Canada brand spokesperson in Quebec, takes the driver’s seat to show off her driving alter egos in the brand’s more popular nameplates. The campaign, created in collaboration with Juniper Park\TBWA and Tam-Tam\TBWA, speaks directly to Canadian drivers who are tired of the mundane and crave switching gears to a more exhilarating driving experience, regardless of the destination. ‘Sets You Free’ shows how Nissan unleashes every driving personality and inspires drivers to discover their own. In the campaign, you see Karine’s personalities multiply and come along for the ride as she transitions between the Nissan Z, Rogue, and ending in the Pathfinder. Nissan knows Canadians’ desires are different for every drive they go on. A fun night in town, adventuring in the wilderness, or racing to work should unleash a little something thrilling/ Regardless of the vibe of your drive, Nissan has a vehicle to fit your ever-changing needs. |
| Media Type | Television |
| Length |