| Title | Journa-Rhythm |
| Agency | TBWA\Worldwide |
| Campaign | Journa-Rhythm |
| Advertiser | TBWA\Hakuhodo |
| Brand | The Asahi Shimbun |
| Posted | June 2023 |
| Story | “Journa-Rhythm” is a new idea that disrupts newspaper media – our oldest media – using HipHop music and a brand experience/activation that is so unique it will go down in the history of news media. It provides news through music to Gen Z audiences, a segment divorced from habitual news reading. Podcasts with interviews of artists and journalists are broadcasted to trigger a shift in mindset and outlook on the world for the youth of our nation. |
| Media Type | Case Study |
| Length |