| Title | The Ball of Yarn |
| Agency | TBWA Adelphi |
| Campaign | The Ball of Yarn |
| Advertiser | TBWA\Paris |
| Brand | Winamax |
| Date of First Broadcast/Publication | 2022 |
| Story | In a city that seems to be populated only by cat-like humans, a bright red ball of yarn suddenly interrupts the peace and quiet as all instantly set off in its pursuit. A frantic race takes place throughout the city and as the ball of yarn rolls down the avenues and alleys, a swarm of competitors join together in a compact mass to try their luck and catch it. The film ends with the brand’s new signature: “Unleash Your Player Instinct”. |
| Media Type | Case Study |
| Length |