BUNTIN and SERVPRO Conquer Dragon And Squid Cleanup in Latest Brand Campaign

Nashville-based idea-driven agency BUNTIN partners with cleaning and restoration leader SERVPRO to launch the second installment in the brand’s award-winning “There’s a Pro for That” campaign with a glimpse into how their pros can handle the wreckage from even the most terrifying mythical creatures. The comedic “Declassified” campaign’s two spots, “Squid” and “Dragon,” take a peek behind the curtain of some of the most extreme and heroic successes by the seasoned pros at SERVPRO, demonstrating their ability to handle anything — and we mean anything. The new integrated campaign, launching on July 3, features national broadcast TV, paid social media, online video (OTV) retargeting, and CTV. 

Notes BUNTIN President & Chief Creative Officer Dave Damman, “As a category-leading brand with a rich successful history, you’re bound to have learned a few lessons along the way. In this SERVPRO ‘Declassified’ campaign, we’ve highlighted a few of the more interesting case files, and why they make the SERVPRO Pros ready for anything--and we mean anything.”

Adds SERVPRO CMO Mike Stahl, “As a leader in cleanup and restoration, SERVPRO experts tackle extreme challenges for customers each and every day. This campaign further demonstrates — with a fun spin — how SERVPRO’s Pros go above and beyond to provide exemplary service and help people through their toughest times, making ‘Like it never even happened®.”

In "Squid," one lab's endeavor to uncover the secrets behind a giant squid leads to major cleanup, but thanks to the Pros, the aquarium was restored the very next day. In "Dragon," a sooty encounter with a fire-breathing dragon called for major restoration; thanks to SERVPRO, the home was cleaned like the mythical mayhem never happened.

As SERVPRO’s lead brand and advertising partner since 2003, BUNTIN has been an instrumental partner, developing and implementing the brand’s successful ‘Like it never happened®’brand promise. Since partnering with BUNTIN, SERVPRO — offering a variety of services to both residential and commercial properties that have been affected by water, fire, smoke, and mold damage — has remained a #1 category leader for 20 years running and doubled its franchise locations.

The “There’s a PRO for That” campaign has already earned numerous industry accolades, including award wins and shortlists from the Clio Awards, One Show, Art Directors Club Awards and ADDY Awards.

Credits:

Client: SERVPRO

CMO: Mike Stahl

VP Marketing Services: Chad Lewis

Agency: BUNTIN

President & Chief Creative Officer: Dave Damman

SVP/Executive Creative Director: Jonathan Maldonado

Senior Copywriter/Creative Lead: Frank Bertino

Art Director/Creative Lead: Jayden Harmse

VP, Executive Producer: Danielle Keenan

Content Maker: Zack Gregory

Digital Producer: Zack Owensby

Brand Director/Senior Brand Lead: Courtney Improta

Senior Brand Manager: Heather Melrose

Production Company: Bob Industries

Director: Brigg Bloomquist

Edit/Post Production: Optimus

Editor: Angelo Valencia

VFX: Ryan Wood

About BUNTIN 

With operations in Nashville, Indianapolis, Detroit and Atlanta, BUNTIN is among the leading independent brand communications firms and an ADWEEK-recognized “Top U.S. Shop.” The agency specializes in building Brand Conviction as a tool for achieving disproportionate client business results. In addition to its work with corporate clients, the agency operates a cause-branding division called AdHope that assists organizations in maximizing their social value through “great work that does good in our world.” To learn more, visit buntingroup.com, facebook.com/buntingroup, or @TheBuntinGroup on Instagram and LinkedIn.

About SERVPRO

For more than 50 years, SERVPRO has been a trusted leader in fire and water cleanup and restoration services, mold mitigation, biohazard and pathogen remediation. SERVPRO’s professional services network of more than 2,100 individually owned and operated franchises spans the United States and Canada, responding to property damage emergencies large and small – from million-square-foot commercial facilities to individual homes. When disaster strikes, homeowners, business owners and major insurance companies alike rely on SERVPRO to make it “Like it never even happened.®”