| Title | Grand Park Flip |
| Agency | The Miller Group |
| Campaign | Turning Up the Volume with Grand Park |
| Advertiser | The Miller Group |
| Brand | Grand Park |
| Posted | November 2023 |
| Problem | Overshadowed by nearby tourist attraction Griffith Park (4,210 acres), LA's vibrant, 12-acre Grand Park was approaching a milestone event – its 10th anniversary - looking for ways to drive both internal and external brand excitement. COVID had dramatically impacted park usage and the park was in need of a brand refresh. |
| Result | First up, voice of the visitor research. We conducted intercept research to gather opinions, attitudes, and usage. With that learning we identified key brand icons, developed an all-new brand logo, a tenth-anniversary version, and the park’s first-ever brand style guide. When Grand Park changed its name to Gloria Molina Grand Park, we rebranded once again. The best place to start campaign development is typically with a dose of honest opinion. |
| Media Type | Outdoor/Out of Home |
| Length |