Title | It’s a tough game. Go smash it |
Agency | 180 Amsterdam |
Campaign | It's a tough game. Go smash it |
Advertiser | ASICS Corporation |
Brand | Asics |
Date of First Broadcast/Publication | 2015 / 5 |
Business Sector | Sportswear |
Story | ASICS global brand ambassador Monfils, known for his showmanship and high-risk shotmaking, has been transported from the tennis court to a fast-paced, urban environment where he competes against a group of cunning opponents. Outnumbered but never outplayed, as balls are launched at him from all angles, at lightening-fast speed, Monfils produces a powerful and entertaining performance, enabled by the new ASICS GEL-RESOLUTION 6, which provides the stability, agility and endurance he needs to play the game on his terms. |
Media Type | Television |
Length | |
Post Production | Darlings Post |
Actor / Celebrity | Gaël Monfils |
Chief Creative Officer | Al Moseley |
Advertising Manager | Marc Pinsard |
Advertising Manager | Eva Sutter |
Creative Director | Dean Maryon |
Copywriter | Joe Craig |
Art Director | Tony Bartolucci |
Business Affairs | Akvilina Jaskunaite |
Account Manager | Megan Wooding |
Account Manager | Claire Birrell |
Producer | Susan Cook |
Producer | Neil Henry |
Producer | Phil Smart |
Production Assistant | Davide Janssen |
Project Manager | Phil Smart |
Strategist | Ben Armistead |
Editor | Fiona Fuchs |