Title | Life in Neon |
Agency | McCann Demand |
Campaign | Life in Neon |
Advertiser | Hargreaves Lansdown |
Brand | Hargreaves Lansdown |
Date of First Broadcast/Publication | 2022 / 2 |
Business Sector | Banking & Financial Services, Investments, Stock Brokers |
Philosophy | Designed to be a visual metaphor for ‘switching your money on’, the warm and uplifting spot showcases a mixture of real and CGI neon visuals, representing the manifestations of Hargreaves Lansdown users and their dreams for a better financial future coming to life. The visual manifestations range from a new house extension, a child’s university education, all the way to the safari of a lifetime. Each of these moments play out to the track ‘Color Decay’ by Júníus Meyvant, which ebbs and flows as we follow each investor on their emotional financial journey. |
Media Type | Digital |
Length | |
Editing Company | Tenthree |
Senior Account Director | Owain Cowx |
Creative | Alex Smith |
Art Director | Fred Corazza |
Creative Director | Ciara O’Meara |
Production Director | Charlotte Hopkins |
Agency Producer | Sam Debock |
Production Company | Untold Studios |
Director | Diarmid |
Director of Photography (DOP) | Matias Penachino |
EP / Producer | Josh Davies |
Production Manager | Michael Choudhury |
Production Assistant | Tia Varnnard |
Editor | Brendan Jenkins |
VFX Company | Untold Studios |
VFX Executive Producer | Tom Igglsedon |
VFX Producer | Ella Glazer |
VFX Supervisor | Amir Bazazi |
Colorization | Black Kite Studios |
Colorist | Tom Mangham |