Xtrim - "The Ultimate Coach"

Paradais DDB

Paradais DDB Guayaquil, Ecuador

577

Title	The Ultimate Coach
Agency	Paradais DDB
Campaign	The Ultimate Coach
Advertiser	Xtrim
Brand	Xtrim
Date of First Broadcast/Publication	2024 / 3
Business Sector	Others
Story	After 20 years, Club Sport Emelec found itself in the relegation zone of the Ecuadorian football championship. Simultaneously, Emelec's EA Sports team thrived, securing victory in the E-Liga Pro and earning a spot in the E-Libertadores. Xtrim, a proud sponsor of Emelec and an internet service provider connecting Ecuadorians to opportunities, wanted to show how effective Emelec's EA Sports team could be on the real football field. To do this, they brought in Sebastian Esparza, a top player from E-Ligapro, to join Emelec's coaching staff. Sebastian used insights from his online matches to help craft a strategy, he played a crucial role in creating the optimal game plan during the 2024 season.
Media Type	Gaming
Length	130 seconds
Market	Ecuador
Chief Creative Director	Agustín Febres-Cordero
Chief Strategy Officer	Ricardo Medina
Group Executive Creative Director	Lupas Celis
Creative Director	Ana Paula Escobar
Creative Director	José Reinoso
Creative Director	José Serrano
Head of Art	Daniel Gabela
Art Director	Byron Poveda
Graphic Designer	Eduardo Piedra
Copywriter	Yamir Zuñiga
Copywriter	Eduardo Hernández
Copywriter	Adriana Asencio
Content Manager	Melissa Garcia
Account Director	Denisse Briones
Chief Marketing Officer (CMO)	María del Carmen Buenaventura
Brand Advisor	Fernando Machado