| Title | Mezamashii Manifesto |
| Agency | McKinney |
| Campaign | Mezamashii Run Project |
| Advertiser | Mizuno |
| Brand | Mizuno - Running |
| Posted | April 2013 |
| Business Sector | Sneakers / Athletic Footwear |
| Story | Instead of spending a relatively small budget on traditional advertising, Mizuno paid to put their shoes where their mouth is. Through mezamashiirunproject.com, they distributed 4,000 pairs of shoes over three months. It took just hours, however, for runners to talk about their “brilliant run” on Twitter, Facebook and blogs. A smattering of print and banner ads also helped spread the word. |
| Media Type | Web Film |
| Length | |
| More Information | mizunousa.com/mezamashiirunproject |
| Group Creative Director | Liz Paradise |