Interview with AdFests Fabulous Four, New Directors 2015 Tomoya Kuge of TYO Camp-KAZ Japan

Q: Who are you?
A: I'm Tomoya Kuge. A member of TYO Camp-KAZ.

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Q: Summarize your job in a sentence
A: TV Commercial director/ TV Commercial Story writer

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Q: Which best matches your motto at work?
A: Fun

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Q: What was your dream job when you were a child?
A: Comic(Manga) artist

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Q: Which films would you post on AdForum.com to represent your work?
A:　(Under consideration)

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Q: Where do you get your inspiration from?
A: Music,comics(Manga),people who are different types from myself

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Q: What are you the most proud of recently in your professional life?
A:　Many comments in Twitter written by people who saw my work on TV.

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Q: What annoys you the most from clients?
A: The request to put too many information in 15 sec or 30 sec.

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Q: More awards to come this year I hope, which ones do you want and why?

A: An award at Cannes, not Festival of Creativity but the Feature film.
If I said 'Hey I won an award at Cannes!' in this industry
people would think it's Cannes Lions.
I wonder how people react when I say 'I've got one at Cannes FILM Festival.'
It may be a bit fun?

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Q: How much of an artistic license can you get away with?
How much freedom should a director be given?

A: A director should be given as much freedom as he /she wants in creativity unless his/her work make viewers unhappy,
or unless it is against social ethics.
In reality I cannot get away from the schedule and the budget.

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Q: You are shooting a TVC in a faraway land and can only bring 3 crew members from home, Which ones? 1st AD, DoP, Art director, wardrobe, gaffer,....?
A: A 1st AD who can also be the interpreter both on/off shooting, DoP, sound recordist.

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Q: What makes a good story?
A： Being not ordinary. A bit of poison.

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Q: Anything else you would like to add?
A： I would like to give my deep gratitude to all the crew and the actors/actresses who are involved in this work!