Title | Letters Home |
Agency | Zulu Alpha Kilo |
Campaign | Letters Home |
Advertiser | HOMEQ Corporation |
Brand | HomeEquity Bank |
Date of First Broadcast/Publication | 2022 / 11 |
Business Sector | Banking & Financial Services, Investments, Stock Brokers |
Story | During the world wars, Canadian soldiers overseas sent millions of letters home to Canada. We created replicas of actual letters, sourced from the Canadian Letters & Images Project at Vancouver Island University, the largest online archive in the country. These letters were re-sent to their original destinations – to be experienced by the homes’ current residents today. This gave Canadians a unique and insightful window into the past, bringing the human experience of war to life.Despite a limited media budget, the campaign generated over 23.4 million media impressions, including Toronto Sun, Bloomberg, MSN and more. CBC Radio even aired an extended five-minute segment featuring the letters. Most importantly, HomeEquity Bank helped raise over $189,029 in individual donations for veterans and their families. |
Media Type | Web Film |
Length | |
Chief Creative Officer | Zak Mroueh |
Executive Creative Director | Brian Murray |
CD/Art Director | Vic Bath |
CD/Copywriter | Dan Cummings |
ACD/Art Director | Michael Romaniuk |
ACD/Copywriter | Marco Buchar |
Design Director | Damian Simev |
Designer | Ana-Marija Vlahovic |
Designer | Jackman Chiu |
Agency Producers | Ola Stodulska |
Agency Producers | Tim Lynch |
Agency Producers | Sarah Lasch |
Account Manager | Lauren Boultwood |
Account Manager | Samantha Tang |
Planning Team | Maxine Thomas |
Advertising Manager | Yvonne Ziomecki |
Advertising Manager | Vivianne Gauci |
Advertising Manager | Erin Wilson |
Advertising Manager | Niary Toodakian |
Advertising Manager | Jack Wilson |
Advertising Manager | Saad Sharfuddin |
Media Agency | OMD |
Media Agency | iQuanti Inc |
Media Team | Dwayne Mataseje |
Media Team | Mitchell Cornelisse |
Media Team | Ishita Aggarwal |
Media Team | Bindiya Jiwani |
PR Agency | Weber Shandwick |
PR Team | Jennifer Wasley |
PR Team | Adam Bornstein |
Production Company | Zulubot |
Director | Dan Cummings |
Researcher | Chris Greenberg |
Production House Producers | Ben Bentivegna |
Production House Producers | Colleen Allen |
Editing Company | Zulubot |
Editor | Jessie Posthumus |
Online | Zulubot |
Color Grading | Felipe Chaparro |
Motion Graphics | Miguel Natividad |
Audio Engineer | Dino Cuzzolino |
Photographer | Noah Mroueh |
Senior Developer | Jake Edwards |