Title | 855-HOW-TO-QUIT-(OPIOIDS) Case Board |
Agency |
Serviceplan Germany
|
Campaign |
855-HOW-TO-QUIT-(OPIOIDS)
|
Advertiser |
Anzen Health
|
Brand |
Anzen Health
|
Date of First Broadcast/Publication |
2024 / 3
|
Business Sector | Health & Pharmaceutical Products
|
Story | Every 6 minutes, someone in the United States dies from opioids and today, there’s more than 2.1 million people suffering from opioid use disorder. It’s the result of an ongoing three-decade man-made plague known as the Opioid Epidemic. In the US, every pill comes with a unique, mandatory identifier imprint code, such as OP for oxycodone, IP33 for codeine, or C for fentanyl. 855-HOW-TO-QUIT-(OPIOIDS) is an innovative approach to help those struggling with opioids. It’s a helpline that turns the object of addiction into a way out, to reach out to people in the most critical moment – when they have a pill in their hand. The helpline uses the familiar opioid pill codes as phone extensions, connecting the caller with a person who managed to quit that very same pill, sharing their experiences and advice on how to quit. The initiative launched as a nationwide campaign on location and context specific OOH media, film, and social. |
Media Type |
Case Study
|
SERVICEPLAN GROUP |
Alex Schill, Global Chief Creative Officer |
SERVICEPLAN GERMANY |
Camille Nizet, Art Director |
SERVICEPLAN GERMANY |
Tanvi Phalak, Art Director |
SERVICEPLAN GERMANY |
Rohil Borole, Art Director |
SERVICEPLAN GERMANY |
Kai West Schlosser, Art Director |
SERVICEPLAN GERMANY |
Shruthi Subramanian, Copywriter |
SERVICEPLAN GERMANY |
Javier Granados, Copywriter |
SERVICEPLAN GERMANY |
Lorenz Langgartner, Executive Creative Director |
SERVICEPLAN GERMANY |
Franz Röppischer, Executive Creative Director |
SERVICEPLAN GERMANY |
Dennis Fritz, Creative Director |
SERVICEPLAN GERMANY |
Margarita Nikolajeva, Junior Motion Designer |
SERVICEPLAN GERMANY |
Michal Kuśmierz, Junior Motion Designer |
MEDIAPLUS GROUP |
Maximilian Florian Schöngen, Global Creative Lead |
MEDIAPLUS NORTH AMERICA |
Tamara Alesi, CEO |
Talon |
Enza Chiodi, US Chief Client Officer |
Anzen Health |
Michel May, CEO |
We Are Those People |
Erika Ball, Founder |
Raw Materials |
John Roescher, CEO |
Raw Materials |
Jennifer Allen, COO |
Raw Materials |
Pablo Marques, CCO |
Raw Materials |
Wojciech Zalot, Creative Director |
Raw Materials |
Richard Mattka, Lead Creative Technologist |
Raw Materials |
Joanna Kinscherff, Senior Program Manager |
3D Artist |
Roman Tikhonov |
kimera |
Michael Clasen, Type Designer |
DaHouse Audio |
Wonder Betin, Music Supervisor |
DaHouse Audio |
Cassiano Derenji, Executive Producer |
DaHouse Audio |
Carol Masseti, Executive Producer |
DaHouse Audio |
Lucas Mayer, Music Director |
DaHouse Audio |
Silvinho Erne, Music Producer |
DaHouse Audio |
Rodrigo Lemos, Music Producer |
JOJX |
Oliver Würffell, Director |
JOJX |
Jackson Morton, Executive Producer |
JOJX |
Joe Care, Executive Producer |
JOJX |
Pedro Aragão De Oliveira, Executive Producer |
JOJX |
Tara Spencer, CFO |
JOJX |
Mary Katherine Wise, Production Manager |
JOJX |
Karsyn Joy Reynoso, Office Coordinator |
DoP |
Ian Rigby |
Jeffrey Stockbridge LLC |
Jeffrey Stockbridge, Photographer |
Tom Kubik Photography |
Tom Kubik, Photographer |
Post-production |
János Kiss |
Copy Editor |
Quentin Lichtblau |
SERVICEPLAN GERMANY |
Mariia Astraukh, Senior PR Manager |
Anzen Health |
Oliver Thellmann, Developer |
Copywriter |
Taro Taniwaki |
Gaffer |
Michael Cruz |
1st AD |
Christopher Berger |
1st AC |
Josh Borgoni |
Production Designer |
Michael Westerman |
Key Grip |
Evan Davies |
Sound |
Jim Castroo |
Casting Director |
Gabrielle Schary |
Casting Associate |
Wade Hendrickson |
Line Producer |
Leanne Amos |
Production Supervisor |
Elisabeth Compton |
Asst. Production Supervisor |
Daphne Gomez |
Asst. Production Supervisor SF |
Maddy Graves |
Location Scout |
David Weber |
Location Manager |
Christian Powell |
Production Assistant |
Seanna Lanagan |
Production Assistant |
Andrew Dirk |